ROI Automotive combines digital experiences with human expertise to remove friction from fleet sales, making it easier for fleets to buy, easier for suppliers to grow, and more efficient for the entire ecosystem.
The platform puts fleet needs at its heart, ensuring fleets can buy confidently, receive consistent service and build long-term loyalty with trusted suppliers.
When fleets win, the whole industry wins.
Today, the platform brings 1,400 fleets, 31 passenger vehicle brands, 8 commercial vehicle brands, 98% of FN50 leasing companies and 500+ retailers into a single, connected fleet sales ecosystem.
What a Connected Platform Delivers
When fleets, OEMs, leasing companies and retailers operate through one connected platform, performance becomes structured, measurable and scalable. ROI focuses the platform on four commercial outcomes.
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Win
Find and win new fleet customers
Create demand and convert it into a new fleet agreement across all fleet sizes and segments.
Discover Win -
Grow
Maximise the performance of fleet agreements
Deliver an exceptional fleet experience and optimise agreements to drive in-life order volume.
Discover Grow -
Retain
Protect volume and long-term fleet revenue
Identify risk early, resolve issues quickly and maintain confidence throughout the fleet relationship.
Discover Retain -
Optimise
Reduce cost-to-serve and deploy resources efficiently
Digitise routine activity, increase operational control and deploy expert resource where it adds most value.
Discover Optimise
The Modular Solutions Behind the Platform
Each outcome is delivered through modular digital and human solutions that can operate independently or together as a fully connected fleet operating platform.
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Fleet Gateway
The digital experience for fleets and drivers
A single, trusted portal for fleets and drivers to explore vehicles, book demos, view lead times and stock, and make confident decisions across cars and vans.Learn more -
Leasing Portal
The digital experience for leasing companies
Real-time access to OEM terms and product updates, keeping leasing partners aligned, quotes accurate and fleet orders processed quickly.Learn more -
Retailer Gateway
The digital experience for the retailer network
Aligned product and pricing information that enables retailers to support fleet drivers consistently and professionally as an extension to the OEM.Learn more -
Fleet Marketing
Helping brands stand out with fleets and drivers
Clear, compelling content across channels, helps fleets and drivers understand OEM brand value, choose the right vehicles, and convert interest into real demand.Learn more -
Virtual Account Managers
Expert human support, delivered consistently at scale
AI-enabled account teams that help OEMs win new customers, support fleets of all sizes and maximise agreement performance at a lower cost than field-only models.Learn more -
Fleet Appointment Setting
Connecting OEMs directly with the right fleets
Supports targeted outbound engagement by identifying relevant fleets, warming interest and connecting OEMs with decision-makers they don’t currently engage with.Learn more
Powering the ROI Automotive Platform
Behind every solution sit six integrated capabilities that ensures scale, consistency and measurable performance across the ecosystem.
Capabilities Overview-
Digital
Connecting fleets, OEMs, leasing partners and retailers through an automated digital platform.
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Human
Digital handles the routine. Human teams focus on the critical moments, supported by AI.
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Influence
Using content and messaging to bring propositions to life and support confident choices.
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Orchestration
Ensuring the unified platform works in the real world through disciplined delivery and optimisation.
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Integration
Aligning systems and data across the ecosystem to enable better outcomes for the industry.
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Insight
Transforming market and operational data into clear, actionable insight that supports better outcomes.
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ROI Automotive is Trusted by the Global Fleet Industry
More than 1,400 Major Fleets, 31 Passenger Car Brands, 8 Commercial Vehicle Brands, 48 Leasing Companies, and 500+ Retailers use ROI to modernise their fleet experience and improve outcomes across the ecosystem.
1,400
Major Fleets
31
Passenger Car Brands
8
Commercial Vehicle Brands
98%
FN50
500+
Retailers
13,402
Annual Vehicle Sales Through
Our Virtual Sales Teams
88,789
Fleet Agreements
Generated Per Year
11
Languages & Countries